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Podcasts

The franchise formula: how one founder turned a small idea into national growth

The video features a discussion on the benefits of franchising for small business owners. The speaker highlights that franchising provides a quicker route to success, as franchisees can leverage the knowledge and experience of the franchisor from day one. This includes access to established processes, structures, training, and ongoing mentorship, which helps to avoid common mistakes and reduces risk. However, the speaker also acknowledges that franchising has had a reputation issue due to past i...

benefits of franchising

small business owners

quicker route to success

established processes

training

ongoing mentorship

Business Growth Hub – Digital Marketing Guides

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Free resources and templates for digital marketing, social media planning, and online brand building.

Google Digital Garage (in partnership with UK Government)

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Free online courses covering digital marketing, social media, SEO, and data analytics, endorsed by UK Government digital skills programmes.

Gov.uk – Marketing and Communications Guidance for SMEs

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Collection of official government communications and marketing guidance for small business campaigns and advertising compliance.

Great.gov.uk – Export and Marketing Support

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Offers marketing toolkits, international business promotion, and advice for UK companies looking to promote their goods or services overseas.

HM Government – Cyber Aware Campaign

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Official campaign offering practical digital security and online protection guidance for small businesses managing digital tools and marketing.

Meta Boost (Facebook for Business)

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Official training from Meta for small business owners on creating ads, building audiences, and managing social media marketing campaigns.

Small Business Britain – Digital Skills Hub

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Training and webinars developed with government and tech partners to help SMEs improve digital marketing and online growth strategies.

UK Intellectual Property Office – Branding and IP Toolkit

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Guidance and templates on protecting brand identity, trademarks, and creative assets when marketing your business.

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